AlUla is a sparkling oasis of fertile soil and fresh water in the desert valley. It is located on the trade route that makes it easy for merchants to transport their goods such as silk, spices and other things from the Arabian Peninsula and Egypt until they reach India. To several stages, the kingdom of Al-Diddiya expanded between the sixth and seventh centuries BC. Dadan was mentioned in the Harran inscriptions, and in this way, the king of Babylon prepared a military campaign heading to the north of the Arabian Peninsula in the year 552 BC, where he occupied (and forced) the city of Tayma, Dadan and Yathrib to submit to his rule. At the beginning of the fifth century BC, the rule of the kingdom became hereditary.
Al Ula… the land of civilizations and the bride of the mountains, rich in its beautiful landscapes, and its ancient archaeological sites. In addition to being a contemporary cultural destination, AlUla preserves on its land the secrets of 200,000 years of human history, and is home to countless historical treasures such as the Nabataean City of Hegra, the first UNESCO World Heritage site in Saudi Arabia. The tombs of Dadan, the capital of the Dadan and Lihyan civilization, carved into the desert rocks. The old town of Al-Ula, the most important meeting place for pilgrims in the 12th century.